Case Converter for Designers – UI & Brand Text Formatting
Published 2026-02-10 · convertcase.in
In UI design, text case is not just a style choice — it affects usability, readability, and brand consistency. Here's a practical guide for designers.
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1Google Material Design
Material Design recommends sentence case for all UI text: buttons, labels, menu items. This aligns with conversational, friendly tone.
2Apple HIG (Human Interface Guidelines)
Apple recommends title case for navigation bar titles and sentence case for body text and buttons.
3All Caps in Design
Use all caps sparingly — for labels on small chips/tags, legal text, or navigation items in some brand systems.
Frequently Asked Questions
Should buttons use title case or sentence case?
Material Design: sentence case ("Get started"). Apple HIG: title case ("Get Started"). Decide based on your design system.